Modern snowboarding began in 1965 when Sherman Poppen, an engineer in Muskegon, Michigan, invented a toy for his daughter by fastening two skis together and attaching a rope to one end. Dubbed the "snurfer" (combining snow and surfer), the toy proved so popular among his daughter's friends that Poppen licensed the idea to a manufacturer that sold about a million snurfers over the next decade. in 1977, Jake Burton Carpenter, a Vermont native who had enjoyed snurfing since the age of 14, impressed the crowd at a Michigan snurfing competition with bindings he had designed to secure his feet to the board. That same year, he founded Burton Snowboards in Londonderry, Vermont. The "snowboards" were made of wooden planks that were flexible and had water ski foot traps; eventually Burton would become the biggest snowboarding company in the business.